Welcome back to The Boardroom Podcast, where we help you build a business on your terms! Iggy here, and today, we're dinto something that might surprise you—why traditional marketing is dead.

My guest, Dustin Riechmann, is a serial entrepreneur and founder of Seven Figure Leap, a brand that helps mission-driven experts build seven-figure businesses through storytelling.

Dustin’s journey from traffic engineer to expert in storytelling and digital marketing is a unique one, and he’s here at The Boardroom to share why the old-school marketing methods just don’t cut it anymore.

Get ready to rethink everything you thought you knew about marketing—stay tuned!

Episode Highlights:

• Welcome to The Boardroom Podcast [00:00]
• Dustin discusses how his engineering background influenced his storytelling and marketing approach. [2:40]
• Evolution of Marketing Trends and Core Principles [5:43]
• The Role of Human Connection and Community in Marketing [9:02]
• Core Values and Ethos of Dustin's Community [14:17]
• The Power of Podcast Guesting and Building Relationships [18:59]
• The importance of showing up and sharing stories and value on podcasts [30:41]

More about Dustin:

Dustin Riechmann is a seasoned business coach and expert in digital marketing and partnerships. He specializes in helping entrepreneurs grow their businesses by leveraging strategic partnerships and relationship marketing. With a focus on sustainable growth and high-impact connections, Dustin provides actionable insights for business owners looking to scale efficiently.