What is going on crew, welcome back to The Boardroom Podcast.

Today I'm bringing you a special encore episode with someone I've been watching closely in the online business space — Dan Suckling.

Now, I've got to tell you why I'm so excited about this conversation. Dan and I actually go way back to when we were both running fitness masterminds.

I used to funnel hack him (I'll admit it!) because I loved how he positioned his offers and his polarizing messaging style. The guy just got it right.

But what's really fascinating is how Dan has completely revolutionized his business model in a way that very few people have successfully pulled off.

He went from running a high-ticket operation with a 12-person team, endless sales calls, and 20K offers, to a pure subscription model with no sales team, no sales calls, and everything running through his automated client-getting system.

Here's why this episode is going to blow your mind: Dan's not just talking theory.

He's showing us how he's actually generating more profit with a $97/week subscription than he did with his high-ticket offers.

We're talking 70% profit margins versus the typical 20-25% in the high-ticket space. And he's doing it with just two team members instead of twelve.

If you're feeling burned out from the traditional high-ticket model or looking for a more sustainable way to scale your business, you're going to want to tune in to every minute of this episode.

Dan's dropping some serious knowledge about where I believe this industry is heading.

Stay tuned!

Episode Highlights

• Welcome to The Boardroom Podcast [00:00]
• How does Dan generate $4,000 a week despite all rejections?  [2:40]
• Dan considered adding a subscription offer to supplement high-ticket services [5:21]
• The subscription model allows for high leverage, with a small team providing significant value to clients. [11:00]
• Dan’s team: gives the illusion of having a large team while being managed by a small team and a VA. [11:15]
• Subscription Kings and High-Ticket Integration [15:35]
• A business that supports a desired lifestyle rather than aiming for high growth. [22:59]